DirtBound is a long-standing off-road brand known for practical, trail-proven designs.

After a period of transition, the DirtBound brand is now being reintroduced by Up North Supply Co. under a new, independent operating model—focused on consistency, improved availability, and long-term operational stability.

Designed by the Original Founder

The DirtBound products being reintroduced are designed by the original founder of the brand, the same person responsible for the legacy designs customers have trusted for years.

What has changed is not the design philosophy—but the way those designs are produced and supported.

Up North Supply Co. operates as a design-led business, partnering with qualified U.S. manufacturing partners to build products to specification. This approach enables:

• More consistent quality
• Shorter and more predictable lead times
• A focused product lineup that can be supported long-term

The DirtBound / Up North Relationship

The DirtBound name and product designs are owned by a separate holding entity and are licensed to Up North Supply Co. for production, sales, and support.

This structure allows the DirtBound brand to move forward with:

• Clear design ownership
• A modern production model
• Independent operations built for long-term stability

A Focused Relaunch Strategy

Rather than relaunching everything at once, products are being brought back in phases.

The priorities are:

• Preserve the strength, function, and intent of original designs
• Keep manufacturing U.S.-based
• Improve consistency and availability
• Reduce lead times compared to prior production approaches

This means the initial lineup will be intentionally narrower, allowing each product to be built, stocked, and delivered reliably.

Product Status

Some DirtBound items are already available, while others are currently in development as production is finalized with manufacturing partners.

This phased approach allows time to:

• Lock in repeatable production processes
• Make minor manufacturability improvements
• Avoid extended backorders
• Relaunch products with realistic timelines

Additional products will be brought back online as production capacity comes online.

Refinements Based on Customer Feedback

Some designs are receiving small, practical refinements based on feedback collected from years of customer use. These are not wholesale redesigns—just thoughtful improvements to fit, consistency, or manufacturability while preserving what made the products successful.

Help Shape the Relaunch

If you’re interested in a specific product, please use the “Notify When Available” option on that item.

Those notifications:

• Directly influence which products return first
• Help prioritize production planning
• Allow the relaunch to stay focused and sustainable

What to Expect Next

Products will continue returning in phases. Additional items are expected to become available over the coming months as production is finalized.

Updates will be shared as more products come back online.

Thank you for your patience and continued interest in the DirtBound brand.

— Up North Supply Co.