Privacy Policy

1. Introduction

DirtBound® by Up North Supply Co. ("we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and purchase our products.

2. Information We Collect

Personal Information:

• Name and email address
• Billing and shipping address
• Phone number (if provided)
• Payment information (processed securely through Stripe/PayPal)
• Account credentials

Automatically Collected Information:

• IP address and browser type
• Device information
• Pages visited and time spent on site
• Referring website

3. How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders
• Provide access to digital downloads
• Send order confirmations and updates
• Respond to customer service requests
• Improve our website and products
• Detect and prevent fraud
• Comply with legal obligations

4. Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your information with:

• Payment Processors: Stripe and PayPal to process transactions securely
• Shipping Carriers: To deliver physical products
• Service Providers: Who assist in operating our website and conducting business
• Legal Requirements: When required by law or to protect our rights

5. Data Security

We implement appropriate security measures to protect your personal information, including:

• SSL/TLS encryption for all data transmission
• Secure payment processing through PCI-compliant providers
• Regular security assessments
• Limited access to personal information on a need-to-know basis

While we strive to protect your information, no method of transmission over the Internet is 100% secure.

6. Cookies

We use cookies and similar technologies to:

• Keep you logged in to your account
• Remember items in your shopping cart
• Understand how you use our website
• Improve your browsing experience

You can control cookies through your browser settings, but disabling them may affect site functionality.

7. Your Rights

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information (subject to legal retention requirements)
• Opt out of marketing communications
• Request a copy of your data in a portable format

To exercise these rights, please contact us using the information below.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Order and transaction data may be retained for accounting and legal purposes.

9. Children's Privacy

Our website is not intended for children under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. Your continued use of our website after any changes constitutes acceptance of the updated policy.